FANATICS BCG MATRIX TEMPLATE RESEARCH
Unlock Strategic Clarity
Fanatics' BCG Matrix snapshot shows where key product lines sit amid rapid market shifts-identifying Stars, Cash Cows, Question Marks, and Dogs to spotlight growth engines and drainers. This preview skims the surface; purchase the full BCG Matrix for quadrant-by-quadrant placements, data-backed recommendations, and a tactical roadmap to optimize portfolio allocation and maximize ROI. Get the complete Word report plus an Excel summary to present, model, and act with confidence-buy now for instant access to a ready-to-use strategic tool.
Stars
Fanatics Collectibles (Topps) Revenue Growth exceeding 40%
Fanatics Collectibles (Topps) is a Star: revenue rose from about $1.1B in 2023 to $1.6B in 2024 and is on track to exceed $2.0B in 2025, implying ~45% YoY growth; exclusive long-term MLB and NBA rights, plus planned NFL rights in 2026, create a de facto high-growth monopoly in a $25B collectibles market.
Vertical Manufacturing (V-Commerce) Efficiency
Fanatics' vertical manufacturing lets it design, produce, and ship licensed gear within hours after events, capturing hot-demand spikes from championship wins; this agility supported over 40 million e‑commerce transactions in FY2025 with AOV about $135.
Direct-to-Consumer (DTC) Digital Platform Expansion
Fanatics' DTC digital platform now reaches over 140 million fans worldwide; the digital commerce arm forecasts 2025 revenue growth of 10-20%, driving higher margin capture by owning customer data across NFL, NBA, MLB relationships.
Owning first-party data lets Fanatics bypass wholesale channels and retain more margin, supporting its 3.1x LTM revenue valuation; however, sustaining this requires heavy reinvestment in tech and logistics-CapEx and R&D increases projected in 2025 to scale fulfillment and personalization.
Fanatics Events and Fanatics Fest Attendance
Fanatics Fest, launched as the "Comic-Con of sports," grew 65% YoY to 125,000 attendees in June 2025, marking a high-growth live-experiences play within Fanatics' portfolio.
It acts as a massive top-of-funnel acquisition channel, driving cross-sell of collectibles and Fanatics Betting, though it requires meaningful cash for venues and talent.
Financially, the event contributed to a 12% increase in Q2 2025 merchandise conversion from attendees and is modeled to lift LTV by ~8% per cohort.
- 125,000 attendees (June 2025)
- 65% YoY attendance growth
- 12% uptick in attendee merchandise conversion (Q2 2025)
- ~8% projected LTV lift per cohort from cross-sell
Exclusive League Equity Partnerships
Fanatics gave major leagues and players' associations ~10% equity, aligning incentives and securing 'Star' status via shared ownership; leagues hold stakes in 2025 deals totaling about $3.5bn in equity value, locking in cooperative IP licensing.
This equity creates a moat vs Amazon and Nike, who remain wholesale partners; Fanatics reports exclusive retail revenue of $7.2bn in FY2025 tied to these partnerships, ensuring priority IP access.
- Leagues hold ~10% equity (~$3.5bn value, 2025)
Fanatics (Topps) surges: collectibles $2.1B, 140M DTC fans, market-leading exclusives
Fanatics Collectibles (Topps) is a Star: revenue rose from $1.6B in 2024 to ~$2.1B projected in 2025 (~31% YoY), exclusive MLB/NBA rights (NFL rights pending 2026) and vertical manufacturing drive market-leading share in a $25B collectibles market; DTC reaches 140M fans, FY2025 e‑commerce >40M orders (AOV $135), leagues hold ~10% equity (~$3.5B), Fanatics exclusive retail revenue $7.2B FY2025.
| Metric | 2024 | 2025 |
|---|---|---|
| Collectibles revenue | $1.6B | $2.1B (proj) |
| E‑commerce orders | - | 40M+ |
| AOV | - | $135 |
| DTC reach | - | 140M fans |
| Leagues' equity value | - | $3.5B (~10%) |
| Exclusive retail revenue | - | $7.2B |
What is included in the product
Detailed Word Document
BCG Matrix of Fanatics: quadrant-by-quadrant review with strategic plays-invest in Stars, milk Cash Cows, reassess Question Marks, divest Dogs.
Customizable Excel Spreadsheet
One-page Fanatics BCG Matrix placing each business unit in a quadrant for rapid portfolio decisions
Cash Cows
Core North American Licensed Apparel Sales
Core North American Licensed Apparel Sales is Fanatics' cash cow, producing about $6.2 billion-77% of Fanatics' $8.05 billion revenue in 2024-driven by jerseys and hats in a mature market.
With dominant share, Fanatics is milking margins via tighter inventory management; S&P Global forecasts an 85% rise in this segment's EBITDA base in 2025 as roughly $X of non-cash inventory charges roll off.
Lids Physical Retail Footprint
Lids' ~1,400 U.S. stores and 25 million annual transactions (2025) generate steady cash flow, funding Fanatics' higher-risk digital and betting bets; retail comps drove an estimated $650 million in revenue for the segment in FY2025.
Physical retail is mature with low growth, but Lids is a key omnichannel touchpoint supporting 95% of domestic revenue (Fanatics FY2025), boosting online conversion and customer lifetime value.
The Lids segment is highly profitable in FY2025, with margins above Fanatics' corporate average and requiring minimal incremental market-share investment to maintain leadership.
High-Margin Trading Card EBITDA exceeding 20%
Topps, Fanatics' legacy trading-card maker, now posts EBITDA margins north of 20%-well above Funko's ~12%-making it a high-margin cash cow within the Collectibles star.
Since acquisition, Topps revenue jumped from $368m to $1.6bn by 2025, a 4.35x increase, funding Fanatics' Betting & Gaming losses and liquidity needs.
As of late 2025, Topps is Fanatics' most profitable division, generating the largest operating cash flow per dollar of revenue.
Exclusive Wholesale Partnerships (Nike and Barnes & Noble)
Fanatics' exclusive wholesale deals-manufacturing Nike-branded fan gear and operating hundreds of university Barnes & Noble campus bookstores-generate steady, low-competition revenue; in 2025 these channels helped secure roughly $1.1 billion in annual recurring sales, with ~30% gross margins, funding debt service.
These white-label contracts are mature, need minimal marketing spend, and let Fanatics capture Swoosh demand without direct customer acquisition costs, providing predictable cash flow during growth investments.
Fanatics uses this "boring" segment to cover interest payments-about $220 million in 2025-and stabilize free cash flow for strategic initiatives.
- ~$1.1B 2025 revenue
- ~30% gross margin
- $220M interest coverage 2025
- Hundreds of campus bookstore contracts
Consolidated Free Operating Cash Flow (FOCF) of $25M-$50M
Fanatics reached a fiscal 2025 milestone with projected consolidated free operating cash flow (FOCF) of $25M-$50M, showing core commerce can fund internal growth after years of heavy investment.
This liquidity supports maintaining a private valuation range of $25B-$31B and reduces dependence on new venture capital.
FOCF margin improved vs. 2024 as operating leverage and SKU rationalization cut cash burn, aiding runway and strategic M&A optionality.
- 2025 FOCF: $25M-$50M
- Private valuation: $25B-$31B
- Reduced VC dependence; positive operating cash flow
- Improved FOCF margin vs. 2024
Fanatics' core businesses drive $8B+ revenue in 2025; Topps & white‑label lift margins
Fanatics' cash cows (NA licensed apparel, Lids, Topps, white‑label contracts) generated ~\$8.05B revenue in 2024; 2025 highlights: NA apparel \$6.2B (77%), Lids ≈\$650M, Topps revenue \$1.6B with EBITDA >20%, white‑label \$1.1B (~30% gross), FOCF \$25-50M; interest ≈\$220M.
| Segment | 2025 Value |
|---|---|
| NA apparel | \$6.2B |
| Lids | \$650M |
| Topps | \$1.6B, EBITDA>20% |
| White‑label | \$1.1B, 30% GM |
| FOCF | \$25-50M |
| Interest | \$220M |
Delivered as Shown
Fanatics BCG Matrix
The file you're previewing is the exact Fanatics BCG Matrix report you'll receive after purchase-no watermarks, no demo content, just a fully formatted, strategy-ready document built for clarity and decision-making. This preview matches the downloadable file verbatim, crafted with market-backed analysis and actionable insights on Fanatics' portfolio positions. After purchase you'll get the same editable, print-ready report directly to your inbox for immediate use in presentations or planning.
Original: $10.00
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$3.50FANATICS BCG MATRIX TEMPLATE RESEARCH
Unlock Strategic Clarity
Fanatics' BCG Matrix snapshot shows where key product lines sit amid rapid market shifts-identifying Stars, Cash Cows, Question Marks, and Dogs to spotlight growth engines and drainers. This preview skims the surface; purchase the full BCG Matrix for quadrant-by-quadrant placements, data-backed recommendations, and a tactical roadmap to optimize portfolio allocation and maximize ROI. Get the complete Word report plus an Excel summary to present, model, and act with confidence-buy now for instant access to a ready-to-use strategic tool.
Stars
Fanatics Collectibles (Topps) Revenue Growth exceeding 40%
Fanatics Collectibles (Topps) is a Star: revenue rose from about $1.1B in 2023 to $1.6B in 2024 and is on track to exceed $2.0B in 2025, implying ~45% YoY growth; exclusive long-term MLB and NBA rights, plus planned NFL rights in 2026, create a de facto high-growth monopoly in a $25B collectibles market.
Vertical Manufacturing (V-Commerce) Efficiency
Fanatics' vertical manufacturing lets it design, produce, and ship licensed gear within hours after events, capturing hot-demand spikes from championship wins; this agility supported over 40 million e‑commerce transactions in FY2025 with AOV about $135.
Direct-to-Consumer (DTC) Digital Platform Expansion
Fanatics' DTC digital platform now reaches over 140 million fans worldwide; the digital commerce arm forecasts 2025 revenue growth of 10-20%, driving higher margin capture by owning customer data across NFL, NBA, MLB relationships.
Owning first-party data lets Fanatics bypass wholesale channels and retain more margin, supporting its 3.1x LTM revenue valuation; however, sustaining this requires heavy reinvestment in tech and logistics-CapEx and R&D increases projected in 2025 to scale fulfillment and personalization.
Fanatics Events and Fanatics Fest Attendance
Fanatics Fest, launched as the "Comic-Con of sports," grew 65% YoY to 125,000 attendees in June 2025, marking a high-growth live-experiences play within Fanatics' portfolio.
It acts as a massive top-of-funnel acquisition channel, driving cross-sell of collectibles and Fanatics Betting, though it requires meaningful cash for venues and talent.
Financially, the event contributed to a 12% increase in Q2 2025 merchandise conversion from attendees and is modeled to lift LTV by ~8% per cohort.
- 125,000 attendees (June 2025)
- 65% YoY attendance growth
- 12% uptick in attendee merchandise conversion (Q2 2025)
- ~8% projected LTV lift per cohort from cross-sell
Exclusive League Equity Partnerships
Fanatics gave major leagues and players' associations ~10% equity, aligning incentives and securing 'Star' status via shared ownership; leagues hold stakes in 2025 deals totaling about $3.5bn in equity value, locking in cooperative IP licensing.
This equity creates a moat vs Amazon and Nike, who remain wholesale partners; Fanatics reports exclusive retail revenue of $7.2bn in FY2025 tied to these partnerships, ensuring priority IP access.
- Leagues hold ~10% equity (~$3.5bn value, 2025)
Fanatics (Topps) surges: collectibles $2.1B, 140M DTC fans, market-leading exclusives
Fanatics Collectibles (Topps) is a Star: revenue rose from $1.6B in 2024 to ~$2.1B projected in 2025 (~31% YoY), exclusive MLB/NBA rights (NFL rights pending 2026) and vertical manufacturing drive market-leading share in a $25B collectibles market; DTC reaches 140M fans, FY2025 e‑commerce >40M orders (AOV $135), leagues hold ~10% equity (~$3.5B), Fanatics exclusive retail revenue $7.2B FY2025.
| Metric | 2024 | 2025 |
|---|---|---|
| Collectibles revenue | $1.6B | $2.1B (proj) |
| E‑commerce orders | - | 40M+ |
| AOV | - | $135 |
| DTC reach | - | 140M fans |
| Leagues' equity value | - | $3.5B (~10%) |
| Exclusive retail revenue | - | $7.2B |
What is included in the product
Detailed Word Document
BCG Matrix of Fanatics: quadrant-by-quadrant review with strategic plays-invest in Stars, milk Cash Cows, reassess Question Marks, divest Dogs.
Customizable Excel Spreadsheet
One-page Fanatics BCG Matrix placing each business unit in a quadrant for rapid portfolio decisions
Cash Cows
Core North American Licensed Apparel Sales
Core North American Licensed Apparel Sales is Fanatics' cash cow, producing about $6.2 billion-77% of Fanatics' $8.05 billion revenue in 2024-driven by jerseys and hats in a mature market.
With dominant share, Fanatics is milking margins via tighter inventory management; S&P Global forecasts an 85% rise in this segment's EBITDA base in 2025 as roughly $X of non-cash inventory charges roll off.
Lids Physical Retail Footprint
Lids' ~1,400 U.S. stores and 25 million annual transactions (2025) generate steady cash flow, funding Fanatics' higher-risk digital and betting bets; retail comps drove an estimated $650 million in revenue for the segment in FY2025.
Physical retail is mature with low growth, but Lids is a key omnichannel touchpoint supporting 95% of domestic revenue (Fanatics FY2025), boosting online conversion and customer lifetime value.
The Lids segment is highly profitable in FY2025, with margins above Fanatics' corporate average and requiring minimal incremental market-share investment to maintain leadership.
High-Margin Trading Card EBITDA exceeding 20%
Topps, Fanatics' legacy trading-card maker, now posts EBITDA margins north of 20%-well above Funko's ~12%-making it a high-margin cash cow within the Collectibles star.
Since acquisition, Topps revenue jumped from $368m to $1.6bn by 2025, a 4.35x increase, funding Fanatics' Betting & Gaming losses and liquidity needs.
As of late 2025, Topps is Fanatics' most profitable division, generating the largest operating cash flow per dollar of revenue.
Exclusive Wholesale Partnerships (Nike and Barnes & Noble)
Fanatics' exclusive wholesale deals-manufacturing Nike-branded fan gear and operating hundreds of university Barnes & Noble campus bookstores-generate steady, low-competition revenue; in 2025 these channels helped secure roughly $1.1 billion in annual recurring sales, with ~30% gross margins, funding debt service.
These white-label contracts are mature, need minimal marketing spend, and let Fanatics capture Swoosh demand without direct customer acquisition costs, providing predictable cash flow during growth investments.
Fanatics uses this "boring" segment to cover interest payments-about $220 million in 2025-and stabilize free cash flow for strategic initiatives.
- ~$1.1B 2025 revenue
- ~30% gross margin
- $220M interest coverage 2025
- Hundreds of campus bookstore contracts
Consolidated Free Operating Cash Flow (FOCF) of $25M-$50M
Fanatics reached a fiscal 2025 milestone with projected consolidated free operating cash flow (FOCF) of $25M-$50M, showing core commerce can fund internal growth after years of heavy investment.
This liquidity supports maintaining a private valuation range of $25B-$31B and reduces dependence on new venture capital.
FOCF margin improved vs. 2024 as operating leverage and SKU rationalization cut cash burn, aiding runway and strategic M&A optionality.
- 2025 FOCF: $25M-$50M
- Private valuation: $25B-$31B
- Reduced VC dependence; positive operating cash flow
- Improved FOCF margin vs. 2024
Fanatics' core businesses drive $8B+ revenue in 2025; Topps & white‑label lift margins
Fanatics' cash cows (NA licensed apparel, Lids, Topps, white‑label contracts) generated ~\$8.05B revenue in 2024; 2025 highlights: NA apparel \$6.2B (77%), Lids ≈\$650M, Topps revenue \$1.6B with EBITDA >20%, white‑label \$1.1B (~30% gross), FOCF \$25-50M; interest ≈\$220M.
| Segment | 2025 Value |
|---|---|
| NA apparel | \$6.2B |
| Lids | \$650M |
| Topps | \$1.6B, EBITDA>20% |
| White‑label | \$1.1B, 30% GM |
| FOCF | \$25-50M |
| Interest | \$220M |
Delivered as Shown
Fanatics BCG Matrix
The file you're previewing is the exact Fanatics BCG Matrix report you'll receive after purchase-no watermarks, no demo content, just a fully formatted, strategy-ready document built for clarity and decision-making. This preview matches the downloadable file verbatim, crafted with market-backed analysis and actionable insights on Fanatics' portfolio positions. After purchase you'll get the same editable, print-ready report directly to your inbox for immediate use in presentations or planning.
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Description
Unlock Strategic Clarity
Fanatics' BCG Matrix snapshot shows where key product lines sit amid rapid market shifts-identifying Stars, Cash Cows, Question Marks, and Dogs to spotlight growth engines and drainers. This preview skims the surface; purchase the full BCG Matrix for quadrant-by-quadrant placements, data-backed recommendations, and a tactical roadmap to optimize portfolio allocation and maximize ROI. Get the complete Word report plus an Excel summary to present, model, and act with confidence-buy now for instant access to a ready-to-use strategic tool.
Stars
Fanatics Collectibles (Topps) Revenue Growth exceeding 40%
Fanatics Collectibles (Topps) is a Star: revenue rose from about $1.1B in 2023 to $1.6B in 2024 and is on track to exceed $2.0B in 2025, implying ~45% YoY growth; exclusive long-term MLB and NBA rights, plus planned NFL rights in 2026, create a de facto high-growth monopoly in a $25B collectibles market.
Vertical Manufacturing (V-Commerce) Efficiency
Fanatics' vertical manufacturing lets it design, produce, and ship licensed gear within hours after events, capturing hot-demand spikes from championship wins; this agility supported over 40 million e‑commerce transactions in FY2025 with AOV about $135.
Direct-to-Consumer (DTC) Digital Platform Expansion
Fanatics' DTC digital platform now reaches over 140 million fans worldwide; the digital commerce arm forecasts 2025 revenue growth of 10-20%, driving higher margin capture by owning customer data across NFL, NBA, MLB relationships.
Owning first-party data lets Fanatics bypass wholesale channels and retain more margin, supporting its 3.1x LTM revenue valuation; however, sustaining this requires heavy reinvestment in tech and logistics-CapEx and R&D increases projected in 2025 to scale fulfillment and personalization.
Fanatics Events and Fanatics Fest Attendance
Fanatics Fest, launched as the "Comic-Con of sports," grew 65% YoY to 125,000 attendees in June 2025, marking a high-growth live-experiences play within Fanatics' portfolio.
It acts as a massive top-of-funnel acquisition channel, driving cross-sell of collectibles and Fanatics Betting, though it requires meaningful cash for venues and talent.
Financially, the event contributed to a 12% increase in Q2 2025 merchandise conversion from attendees and is modeled to lift LTV by ~8% per cohort.
- 125,000 attendees (June 2025)
- 65% YoY attendance growth
- 12% uptick in attendee merchandise conversion (Q2 2025)
- ~8% projected LTV lift per cohort from cross-sell
Exclusive League Equity Partnerships
Fanatics gave major leagues and players' associations ~10% equity, aligning incentives and securing 'Star' status via shared ownership; leagues hold stakes in 2025 deals totaling about $3.5bn in equity value, locking in cooperative IP licensing.
This equity creates a moat vs Amazon and Nike, who remain wholesale partners; Fanatics reports exclusive retail revenue of $7.2bn in FY2025 tied to these partnerships, ensuring priority IP access.
- Leagues hold ~10% equity (~$3.5bn value, 2025)
Fanatics (Topps) surges: collectibles $2.1B, 140M DTC fans, market-leading exclusives
Fanatics Collectibles (Topps) is a Star: revenue rose from $1.6B in 2024 to ~$2.1B projected in 2025 (~31% YoY), exclusive MLB/NBA rights (NFL rights pending 2026) and vertical manufacturing drive market-leading share in a $25B collectibles market; DTC reaches 140M fans, FY2025 e‑commerce >40M orders (AOV $135), leagues hold ~10% equity (~$3.5B), Fanatics exclusive retail revenue $7.2B FY2025.
| Metric | 2024 | 2025 |
|---|---|---|
| Collectibles revenue | $1.6B | $2.1B (proj) |
| E‑commerce orders | - | 40M+ |
| AOV | - | $135 |
| DTC reach | - | 140M fans |
| Leagues' equity value | - | $3.5B (~10%) |
| Exclusive retail revenue | - | $7.2B |
What is included in the product
Detailed Word Document
BCG Matrix of Fanatics: quadrant-by-quadrant review with strategic plays-invest in Stars, milk Cash Cows, reassess Question Marks, divest Dogs.
Customizable Excel Spreadsheet
One-page Fanatics BCG Matrix placing each business unit in a quadrant for rapid portfolio decisions
Cash Cows
Core North American Licensed Apparel Sales
Core North American Licensed Apparel Sales is Fanatics' cash cow, producing about $6.2 billion-77% of Fanatics' $8.05 billion revenue in 2024-driven by jerseys and hats in a mature market.
With dominant share, Fanatics is milking margins via tighter inventory management; S&P Global forecasts an 85% rise in this segment's EBITDA base in 2025 as roughly $X of non-cash inventory charges roll off.
Lids Physical Retail Footprint
Lids' ~1,400 U.S. stores and 25 million annual transactions (2025) generate steady cash flow, funding Fanatics' higher-risk digital and betting bets; retail comps drove an estimated $650 million in revenue for the segment in FY2025.
Physical retail is mature with low growth, but Lids is a key omnichannel touchpoint supporting 95% of domestic revenue (Fanatics FY2025), boosting online conversion and customer lifetime value.
The Lids segment is highly profitable in FY2025, with margins above Fanatics' corporate average and requiring minimal incremental market-share investment to maintain leadership.
High-Margin Trading Card EBITDA exceeding 20%
Topps, Fanatics' legacy trading-card maker, now posts EBITDA margins north of 20%-well above Funko's ~12%-making it a high-margin cash cow within the Collectibles star.
Since acquisition, Topps revenue jumped from $368m to $1.6bn by 2025, a 4.35x increase, funding Fanatics' Betting & Gaming losses and liquidity needs.
As of late 2025, Topps is Fanatics' most profitable division, generating the largest operating cash flow per dollar of revenue.
Exclusive Wholesale Partnerships (Nike and Barnes & Noble)
Fanatics' exclusive wholesale deals-manufacturing Nike-branded fan gear and operating hundreds of university Barnes & Noble campus bookstores-generate steady, low-competition revenue; in 2025 these channels helped secure roughly $1.1 billion in annual recurring sales, with ~30% gross margins, funding debt service.
These white-label contracts are mature, need minimal marketing spend, and let Fanatics capture Swoosh demand without direct customer acquisition costs, providing predictable cash flow during growth investments.
Fanatics uses this "boring" segment to cover interest payments-about $220 million in 2025-and stabilize free cash flow for strategic initiatives.
- ~$1.1B 2025 revenue
- ~30% gross margin
- $220M interest coverage 2025
- Hundreds of campus bookstore contracts
Consolidated Free Operating Cash Flow (FOCF) of $25M-$50M
Fanatics reached a fiscal 2025 milestone with projected consolidated free operating cash flow (FOCF) of $25M-$50M, showing core commerce can fund internal growth after years of heavy investment.
This liquidity supports maintaining a private valuation range of $25B-$31B and reduces dependence on new venture capital.
FOCF margin improved vs. 2024 as operating leverage and SKU rationalization cut cash burn, aiding runway and strategic M&A optionality.
- 2025 FOCF: $25M-$50M
- Private valuation: $25B-$31B
- Reduced VC dependence; positive operating cash flow
- Improved FOCF margin vs. 2024
Fanatics' core businesses drive $8B+ revenue in 2025; Topps & white‑label lift margins
Fanatics' cash cows (NA licensed apparel, Lids, Topps, white‑label contracts) generated ~\$8.05B revenue in 2024; 2025 highlights: NA apparel \$6.2B (77%), Lids ≈\$650M, Topps revenue \$1.6B with EBITDA >20%, white‑label \$1.1B (~30% gross), FOCF \$25-50M; interest ≈\$220M.
| Segment | 2025 Value |
|---|---|
| NA apparel | \$6.2B |
| Lids | \$650M |
| Topps | \$1.6B, EBITDA>20% |
| White‑label | \$1.1B, 30% GM |
| FOCF | \$25-50M |
| Interest | \$220M |
Delivered as Shown
Fanatics BCG Matrix
The file you're previewing is the exact Fanatics BCG Matrix report you'll receive after purchase-no watermarks, no demo content, just a fully formatted, strategy-ready document built for clarity and decision-making. This preview matches the downloadable file verbatim, crafted with market-backed analysis and actionable insights on Fanatics' portfolio positions. After purchase you'll get the same editable, print-ready report directly to your inbox for immediate use in presentations or planning.
