
SOFTBANK BCG MATRIX TEMPLATE RESEARCH
SoftBank's BCG Matrix snapshot highlights how its high-growth bets and mature cash engines stack up across Stars, Cash Cows, Question Marks, and Dogs-essential reading for investors tracking capital allocation and strategic risk. This preview outlines key placements and competitive pressures, but the full BCG Matrix delivers quadrant-level data, actionable recommendations, and ready-to-use Word and Excel files to guide where to double down or divest. Purchase the complete report for a concise, data-backed roadmap to smarter investment and portfolio decisions.
Stars
Arm Holdings is the Star: valued at about 160 billion dollars by late 2025, with SoftBank owning roughly 90 percent, making it the portfolio crown jewel.
Arm's RISC-V competitive edge and dominance in mobile plus growing share in data centers-design wins with NVIDIA and AWS-drive high growth as HPC demand surges.
PayPay Fintech has monopolized Japan's QR-pay market with over 65 million users and ~60% share of domestic mobile payment volume (FY2025), processing an estimated ¥12.8 trillion in GMV in FY2025 while expanding into credit, insurance, and asset management to become a financial super‑app.
Growth remains high-revenue rose to ¥145 billion in FY2025-but ongoing marketing spend is needed to repel regional challengers; planned IPO talks target a 2026-2027 listing, keeping PayPay a top-tier Star in SoftBank's BCG matrix.
SoftBank's Vision Fund 2 has pivoted to generative AI, holding large stakes in OpenAI and Perplexity; OpenAI reported estimated revenue of about $1.5bn-$2.0bn in 2025 and Perplexity grew ARR over 300% year-on-year to roughly $120m in 2025.
These firms set new standards for search and productivity, driving exponential adoption of AI APIs and enterprise contracts; OpenAI's GPT API usage surged 250% in 2025.
Although capital-intensive-Vision Fund 2 committed billions in follow-on funding-market share gains in the expanding AI software market (CAGR >30% through 2028) justify Star placement in SoftBank's BCG matrix.
SoftBank Corp AI Data Centers
SoftBank Corp has spent over $10 billion through FY2025 building AI-focused data centers across Japan, using existing fiber and towers plus NVIDIA H200 clusters to capture rising local AI processing demand; this segment's revenue growth exceeded 40% YoY in 2025 versus low-single-digit mobile service growth.
These centers lift gross margin and position SoftBank Corp as a national leader in digital transformation, with AI infrastructure now a key strategic growth engine contributing an estimated ¥200-¥300 billion in annualized revenue by end-2025.
- $10B+ invested through FY2025
- NVIDIA H200 clusters deployed nationwide
- AI infra revenue growth ~40% YoY (2025)
- Mobile services growth low-single-digits
- Estimated ¥200-¥300B annualized AI revenue (end-2025)
SB Energy Global Renewables
SB Energy Global Renewables is a Star for SoftBank with ~6.5 GW operational plus a ~12 GW pipeline (2025) across US and India, targeting AI-driven demand from hyperscalers; utility-scale storage projects rose 220% YoY to 1.8 GWh (2025), capturing top-3 market share in several US RFPs.
Capital intensity remains high-~$1.8 billion capex guidance (2025)-but revenue CAGR for the unit is >35% driven by long-term PPA wins with big tech.
- Operational capacity: ~6.5 GW (2025)
- Pipeline: ~12 GW (2025)
- Storage: 1.8 GWh (2025), +220% YoY
- Capex guidance: ~$1.8B (2025)
- Revenue CAGR: >35% (unit)
Stars: Arm (~$160B valuation, SoftBank ~90% stake), PayPay (65M users, ¥12.8T GMV, ¥145B rev FY2025), Vision Fund 2 AI (OpenAI ~$1.8B rev est. 2025; Perplexity ARR ~$120M), SoftBank Corp AI infra (¥200-¥300B annualized rev end‑2025), SB Energy (6.5GW ops, 12GW pipeline, 1.8GWh storage).
| Asset | Key 2025 metric |
|---|---|
| Arm | $160B val |
| PayPay | ¥12.8T GMV |
| Vision Fund 2 | OpenAI ~$1.8B rev |
| SB Corp AI | ¥200-¥300B rev |
| SB Energy | 6.5GW ops |
What is included in the product
Comprehensive BCG Matrix review of SoftBank's units with strategic actions-invest in Stars, milk Cash Cows, decide on Question Marks, divest Dogs.
One-page SoftBank BCG Matrix placing each business unit in a quadrant for quick strategic decisions.
Cash Cows
SoftBank Corp Consumer Telecom is the group's cash cow, delivering ¥612 billion operating cash flow in FY2025 and ~¥350 billion free cash flow after ¥262 billion capex, driven by stable mobile and broadband ARPU and 5G retention strategy in Japan.
With ~36% mobile market share and capex down 12% YoY, this unit funds SoftBank Group's AI investments and covers interest on ¥6.5 trillion parent debt, supplying the steady 'milk' for Masayoshi Son's bets.
LY Corporation (LINE+Yahoo Japan) dominates Japan's digital ad and messaging market with ~90 million monthly users and 2025 ad revenues of ¥480 billion, giving >30% market share; growth in the Japanese digital ad market slowed to ~4-6% in 2025, so LY's high share yields steady, high-margin cash flow.
SoftBank's remaining 101.7 million T-Mobile US shares (worth about $15.4bn as of March 2026) and monetization rights act as a liquid fortress on the balance sheet, offering predictable value as the mature US telecom market grows slowly.
T-Mobile's ongoing buyback program - $22bn authorized through 2024-25 and ~ $8.7bn repurchased in 2025 - supports steady per-share appreciation, making this a low-growth, high-value cash cow SoftBank can sell or pledge to fund new offense phases.
Alibaba Forward Contracts
SoftBank's remaining Alibaba forward contracts and derivatives generated about ¥1.2 trillion (≈$8.8bn) in realized cash inflows in FY2025, providing predictable liquidity decoupled from China e-commerce volatility.
Management uses these instruments to fund AI investments, converting legacy Alibaba gains into stable capital while reducing exposure to stock-price swings.
- FY2025 cash inflow: ¥1.2 trillion (~$8.8bn)
- Locked-in settlement window: 2024-2026
- Role: funding SoftBank Vision Fund AI allocations
- Volatility hedge: payouts independent of Alibaba revenue growth
Japanese Broadband and Fixed Line
Japanese broadband and fixed-line remain high-margin cash cows for SoftBank, delivering stable EBITDA-about ¥320 billion in FY2025-from a defensive ~30% market share despite Japan's population decline.
These services need minimal promotional spend versus mobile/fintech, so Free cash flow funds the Vision Fund; SoftBank redirected roughly ¥450 billion into investments in FY2025.
- Stable EBITDA ~¥320 billion (FY2025)
- Market share ~30% in fixed/broadband
- Low promo spend vs mobile/fintech
- ~¥450 billion redirected to Vision Fund (FY2025)
SoftBank Corp telecom: ¥612bn operating cash flow, ¥350bn FCF (FY2025); LY (LINE+YJ) ad rev ¥480bn, ~90M users; T‑Mobile stake value $15.4bn (Mar‑2026) with $8.7bn repurchased in 2025; Alibaba derivatives cash inflows ¥1.2tn (FY2025); Japanese fixed/broadband EBITDA ¥320bn, ¥450bn reinvested into Vision Fund (FY2025).
| Asset | FY2025 |
|---|---|
| SoftBank Corp OCF/FCF | ¥612bn / ¥350bn |
| LY ad rev / users | ¥480bn / 90M |
| T‑Mobile stake / buybacks | $15.4bn / $8.7bn |
| Alibaba derivatives inflow | ¥1.2tn |
| Fixed/broadband EBITDA | ¥320bn |
| Vision Fund funding | ¥450bn |
Delivered as Shown
SoftBank BCG Matrix
The file you're previewing is the exact SoftBank BCG Matrix report you'll receive after purchase-no watermarks, no demo content-just a fully formatted, strategy-ready document crafted for professional use.
This preview mirrors the final deliverable: a market-informed BCG Matrix with clear quadrant analysis and actionable insights, sent directly to your inbox with no surprises or further edits required.
What you see is the actual downloadable file-immediately editable, printable, and presentation-ready for investor meetings, board reviews, or internal planning.
You're viewing the real SoftBank BCG Matrix that becomes yours with a one-time purchase, designed by strategy experts and formatted for seamless integration into your decision-making workflow.
Original: $10.00
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$3.50SOFTBANK BCG MATRIX TEMPLATE RESEARCH
SoftBank's BCG Matrix snapshot highlights how its high-growth bets and mature cash engines stack up across Stars, Cash Cows, Question Marks, and Dogs-essential reading for investors tracking capital allocation and strategic risk. This preview outlines key placements and competitive pressures, but the full BCG Matrix delivers quadrant-level data, actionable recommendations, and ready-to-use Word and Excel files to guide where to double down or divest. Purchase the complete report for a concise, data-backed roadmap to smarter investment and portfolio decisions.
Stars
Arm Holdings is the Star: valued at about 160 billion dollars by late 2025, with SoftBank owning roughly 90 percent, making it the portfolio crown jewel.
Arm's RISC-V competitive edge and dominance in mobile plus growing share in data centers-design wins with NVIDIA and AWS-drive high growth as HPC demand surges.
PayPay Fintech has monopolized Japan's QR-pay market with over 65 million users and ~60% share of domestic mobile payment volume (FY2025), processing an estimated ¥12.8 trillion in GMV in FY2025 while expanding into credit, insurance, and asset management to become a financial super‑app.
Growth remains high-revenue rose to ¥145 billion in FY2025-but ongoing marketing spend is needed to repel regional challengers; planned IPO talks target a 2026-2027 listing, keeping PayPay a top-tier Star in SoftBank's BCG matrix.
SoftBank's Vision Fund 2 has pivoted to generative AI, holding large stakes in OpenAI and Perplexity; OpenAI reported estimated revenue of about $1.5bn-$2.0bn in 2025 and Perplexity grew ARR over 300% year-on-year to roughly $120m in 2025.
These firms set new standards for search and productivity, driving exponential adoption of AI APIs and enterprise contracts; OpenAI's GPT API usage surged 250% in 2025.
Although capital-intensive-Vision Fund 2 committed billions in follow-on funding-market share gains in the expanding AI software market (CAGR >30% through 2028) justify Star placement in SoftBank's BCG matrix.
SoftBank Corp AI Data Centers
SoftBank Corp has spent over $10 billion through FY2025 building AI-focused data centers across Japan, using existing fiber and towers plus NVIDIA H200 clusters to capture rising local AI processing demand; this segment's revenue growth exceeded 40% YoY in 2025 versus low-single-digit mobile service growth.
These centers lift gross margin and position SoftBank Corp as a national leader in digital transformation, with AI infrastructure now a key strategic growth engine contributing an estimated ¥200-¥300 billion in annualized revenue by end-2025.
- $10B+ invested through FY2025
- NVIDIA H200 clusters deployed nationwide
- AI infra revenue growth ~40% YoY (2025)
- Mobile services growth low-single-digits
- Estimated ¥200-¥300B annualized AI revenue (end-2025)
SB Energy Global Renewables
SB Energy Global Renewables is a Star for SoftBank with ~6.5 GW operational plus a ~12 GW pipeline (2025) across US and India, targeting AI-driven demand from hyperscalers; utility-scale storage projects rose 220% YoY to 1.8 GWh (2025), capturing top-3 market share in several US RFPs.
Capital intensity remains high-~$1.8 billion capex guidance (2025)-but revenue CAGR for the unit is >35% driven by long-term PPA wins with big tech.
- Operational capacity: ~6.5 GW (2025)
- Pipeline: ~12 GW (2025)
- Storage: 1.8 GWh (2025), +220% YoY
- Capex guidance: ~$1.8B (2025)
- Revenue CAGR: >35% (unit)
Stars: Arm (~$160B valuation, SoftBank ~90% stake), PayPay (65M users, ¥12.8T GMV, ¥145B rev FY2025), Vision Fund 2 AI (OpenAI ~$1.8B rev est. 2025; Perplexity ARR ~$120M), SoftBank Corp AI infra (¥200-¥300B annualized rev end‑2025), SB Energy (6.5GW ops, 12GW pipeline, 1.8GWh storage).
| Asset | Key 2025 metric |
|---|---|
| Arm | $160B val |
| PayPay | ¥12.8T GMV |
| Vision Fund 2 | OpenAI ~$1.8B rev |
| SB Corp AI | ¥200-¥300B rev |
| SB Energy | 6.5GW ops |
What is included in the product
Comprehensive BCG Matrix review of SoftBank's units with strategic actions-invest in Stars, milk Cash Cows, decide on Question Marks, divest Dogs.
One-page SoftBank BCG Matrix placing each business unit in a quadrant for quick strategic decisions.
Cash Cows
SoftBank Corp Consumer Telecom is the group's cash cow, delivering ¥612 billion operating cash flow in FY2025 and ~¥350 billion free cash flow after ¥262 billion capex, driven by stable mobile and broadband ARPU and 5G retention strategy in Japan.
With ~36% mobile market share and capex down 12% YoY, this unit funds SoftBank Group's AI investments and covers interest on ¥6.5 trillion parent debt, supplying the steady 'milk' for Masayoshi Son's bets.
LY Corporation (LINE+Yahoo Japan) dominates Japan's digital ad and messaging market with ~90 million monthly users and 2025 ad revenues of ¥480 billion, giving >30% market share; growth in the Japanese digital ad market slowed to ~4-6% in 2025, so LY's high share yields steady, high-margin cash flow.
SoftBank's remaining 101.7 million T-Mobile US shares (worth about $15.4bn as of March 2026) and monetization rights act as a liquid fortress on the balance sheet, offering predictable value as the mature US telecom market grows slowly.
T-Mobile's ongoing buyback program - $22bn authorized through 2024-25 and ~ $8.7bn repurchased in 2025 - supports steady per-share appreciation, making this a low-growth, high-value cash cow SoftBank can sell or pledge to fund new offense phases.
Alibaba Forward Contracts
SoftBank's remaining Alibaba forward contracts and derivatives generated about ¥1.2 trillion (≈$8.8bn) in realized cash inflows in FY2025, providing predictable liquidity decoupled from China e-commerce volatility.
Management uses these instruments to fund AI investments, converting legacy Alibaba gains into stable capital while reducing exposure to stock-price swings.
- FY2025 cash inflow: ¥1.2 trillion (~$8.8bn)
- Locked-in settlement window: 2024-2026
- Role: funding SoftBank Vision Fund AI allocations
- Volatility hedge: payouts independent of Alibaba revenue growth
Japanese Broadband and Fixed Line
Japanese broadband and fixed-line remain high-margin cash cows for SoftBank, delivering stable EBITDA-about ¥320 billion in FY2025-from a defensive ~30% market share despite Japan's population decline.
These services need minimal promotional spend versus mobile/fintech, so Free cash flow funds the Vision Fund; SoftBank redirected roughly ¥450 billion into investments in FY2025.
- Stable EBITDA ~¥320 billion (FY2025)
- Market share ~30% in fixed/broadband
- Low promo spend vs mobile/fintech
- ~¥450 billion redirected to Vision Fund (FY2025)
SoftBank Corp telecom: ¥612bn operating cash flow, ¥350bn FCF (FY2025); LY (LINE+YJ) ad rev ¥480bn, ~90M users; T‑Mobile stake value $15.4bn (Mar‑2026) with $8.7bn repurchased in 2025; Alibaba derivatives cash inflows ¥1.2tn (FY2025); Japanese fixed/broadband EBITDA ¥320bn, ¥450bn reinvested into Vision Fund (FY2025).
| Asset | FY2025 |
|---|---|
| SoftBank Corp OCF/FCF | ¥612bn / ¥350bn |
| LY ad rev / users | ¥480bn / 90M |
| T‑Mobile stake / buybacks | $15.4bn / $8.7bn |
| Alibaba derivatives inflow | ¥1.2tn |
| Fixed/broadband EBITDA | ¥320bn |
| Vision Fund funding | ¥450bn |
Delivered as Shown
SoftBank BCG Matrix
The file you're previewing is the exact SoftBank BCG Matrix report you'll receive after purchase-no watermarks, no demo content-just a fully formatted, strategy-ready document crafted for professional use.
This preview mirrors the final deliverable: a market-informed BCG Matrix with clear quadrant analysis and actionable insights, sent directly to your inbox with no surprises or further edits required.
What you see is the actual downloadable file-immediately editable, printable, and presentation-ready for investor meetings, board reviews, or internal planning.
You're viewing the real SoftBank BCG Matrix that becomes yours with a one-time purchase, designed by strategy experts and formatted for seamless integration into your decision-making workflow.
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SoftBank's BCG Matrix snapshot highlights how its high-growth bets and mature cash engines stack up across Stars, Cash Cows, Question Marks, and Dogs-essential reading for investors tracking capital allocation and strategic risk. This preview outlines key placements and competitive pressures, but the full BCG Matrix delivers quadrant-level data, actionable recommendations, and ready-to-use Word and Excel files to guide where to double down or divest. Purchase the complete report for a concise, data-backed roadmap to smarter investment and portfolio decisions.
Stars
Arm Holdings is the Star: valued at about 160 billion dollars by late 2025, with SoftBank owning roughly 90 percent, making it the portfolio crown jewel.
Arm's RISC-V competitive edge and dominance in mobile plus growing share in data centers-design wins with NVIDIA and AWS-drive high growth as HPC demand surges.
PayPay Fintech has monopolized Japan's QR-pay market with over 65 million users and ~60% share of domestic mobile payment volume (FY2025), processing an estimated ¥12.8 trillion in GMV in FY2025 while expanding into credit, insurance, and asset management to become a financial super‑app.
Growth remains high-revenue rose to ¥145 billion in FY2025-but ongoing marketing spend is needed to repel regional challengers; planned IPO talks target a 2026-2027 listing, keeping PayPay a top-tier Star in SoftBank's BCG matrix.
SoftBank's Vision Fund 2 has pivoted to generative AI, holding large stakes in OpenAI and Perplexity; OpenAI reported estimated revenue of about $1.5bn-$2.0bn in 2025 and Perplexity grew ARR over 300% year-on-year to roughly $120m in 2025.
These firms set new standards for search and productivity, driving exponential adoption of AI APIs and enterprise contracts; OpenAI's GPT API usage surged 250% in 2025.
Although capital-intensive-Vision Fund 2 committed billions in follow-on funding-market share gains in the expanding AI software market (CAGR >30% through 2028) justify Star placement in SoftBank's BCG matrix.
SoftBank Corp AI Data Centers
SoftBank Corp has spent over $10 billion through FY2025 building AI-focused data centers across Japan, using existing fiber and towers plus NVIDIA H200 clusters to capture rising local AI processing demand; this segment's revenue growth exceeded 40% YoY in 2025 versus low-single-digit mobile service growth.
These centers lift gross margin and position SoftBank Corp as a national leader in digital transformation, with AI infrastructure now a key strategic growth engine contributing an estimated ¥200-¥300 billion in annualized revenue by end-2025.
- $10B+ invested through FY2025
- NVIDIA H200 clusters deployed nationwide
- AI infra revenue growth ~40% YoY (2025)
- Mobile services growth low-single-digits
- Estimated ¥200-¥300B annualized AI revenue (end-2025)
SB Energy Global Renewables
SB Energy Global Renewables is a Star for SoftBank with ~6.5 GW operational plus a ~12 GW pipeline (2025) across US and India, targeting AI-driven demand from hyperscalers; utility-scale storage projects rose 220% YoY to 1.8 GWh (2025), capturing top-3 market share in several US RFPs.
Capital intensity remains high-~$1.8 billion capex guidance (2025)-but revenue CAGR for the unit is >35% driven by long-term PPA wins with big tech.
- Operational capacity: ~6.5 GW (2025)
- Pipeline: ~12 GW (2025)
- Storage: 1.8 GWh (2025), +220% YoY
- Capex guidance: ~$1.8B (2025)
- Revenue CAGR: >35% (unit)
Stars: Arm (~$160B valuation, SoftBank ~90% stake), PayPay (65M users, ¥12.8T GMV, ¥145B rev FY2025), Vision Fund 2 AI (OpenAI ~$1.8B rev est. 2025; Perplexity ARR ~$120M), SoftBank Corp AI infra (¥200-¥300B annualized rev end‑2025), SB Energy (6.5GW ops, 12GW pipeline, 1.8GWh storage).
| Asset | Key 2025 metric |
|---|---|
| Arm | $160B val |
| PayPay | ¥12.8T GMV |
| Vision Fund 2 | OpenAI ~$1.8B rev |
| SB Corp AI | ¥200-¥300B rev |
| SB Energy | 6.5GW ops |
What is included in the product
Comprehensive BCG Matrix review of SoftBank's units with strategic actions-invest in Stars, milk Cash Cows, decide on Question Marks, divest Dogs.
One-page SoftBank BCG Matrix placing each business unit in a quadrant for quick strategic decisions.
Cash Cows
SoftBank Corp Consumer Telecom is the group's cash cow, delivering ¥612 billion operating cash flow in FY2025 and ~¥350 billion free cash flow after ¥262 billion capex, driven by stable mobile and broadband ARPU and 5G retention strategy in Japan.
With ~36% mobile market share and capex down 12% YoY, this unit funds SoftBank Group's AI investments and covers interest on ¥6.5 trillion parent debt, supplying the steady 'milk' for Masayoshi Son's bets.
LY Corporation (LINE+Yahoo Japan) dominates Japan's digital ad and messaging market with ~90 million monthly users and 2025 ad revenues of ¥480 billion, giving >30% market share; growth in the Japanese digital ad market slowed to ~4-6% in 2025, so LY's high share yields steady, high-margin cash flow.
SoftBank's remaining 101.7 million T-Mobile US shares (worth about $15.4bn as of March 2026) and monetization rights act as a liquid fortress on the balance sheet, offering predictable value as the mature US telecom market grows slowly.
T-Mobile's ongoing buyback program - $22bn authorized through 2024-25 and ~ $8.7bn repurchased in 2025 - supports steady per-share appreciation, making this a low-growth, high-value cash cow SoftBank can sell or pledge to fund new offense phases.
Alibaba Forward Contracts
SoftBank's remaining Alibaba forward contracts and derivatives generated about ¥1.2 trillion (≈$8.8bn) in realized cash inflows in FY2025, providing predictable liquidity decoupled from China e-commerce volatility.
Management uses these instruments to fund AI investments, converting legacy Alibaba gains into stable capital while reducing exposure to stock-price swings.
- FY2025 cash inflow: ¥1.2 trillion (~$8.8bn)
- Locked-in settlement window: 2024-2026
- Role: funding SoftBank Vision Fund AI allocations
- Volatility hedge: payouts independent of Alibaba revenue growth
Japanese Broadband and Fixed Line
Japanese broadband and fixed-line remain high-margin cash cows for SoftBank, delivering stable EBITDA-about ¥320 billion in FY2025-from a defensive ~30% market share despite Japan's population decline.
These services need minimal promotional spend versus mobile/fintech, so Free cash flow funds the Vision Fund; SoftBank redirected roughly ¥450 billion into investments in FY2025.
- Stable EBITDA ~¥320 billion (FY2025)
- Market share ~30% in fixed/broadband
- Low promo spend vs mobile/fintech
- ~¥450 billion redirected to Vision Fund (FY2025)
SoftBank Corp telecom: ¥612bn operating cash flow, ¥350bn FCF (FY2025); LY (LINE+YJ) ad rev ¥480bn, ~90M users; T‑Mobile stake value $15.4bn (Mar‑2026) with $8.7bn repurchased in 2025; Alibaba derivatives cash inflows ¥1.2tn (FY2025); Japanese fixed/broadband EBITDA ¥320bn, ¥450bn reinvested into Vision Fund (FY2025).
| Asset | FY2025 |
|---|---|
| SoftBank Corp OCF/FCF | ¥612bn / ¥350bn |
| LY ad rev / users | ¥480bn / 90M |
| T‑Mobile stake / buybacks | $15.4bn / $8.7bn |
| Alibaba derivatives inflow | ¥1.2tn |
| Fixed/broadband EBITDA | ¥320bn |
| Vision Fund funding | ¥450bn |
Delivered as Shown
SoftBank BCG Matrix
The file you're previewing is the exact SoftBank BCG Matrix report you'll receive after purchase-no watermarks, no demo content-just a fully formatted, strategy-ready document crafted for professional use.
This preview mirrors the final deliverable: a market-informed BCG Matrix with clear quadrant analysis and actionable insights, sent directly to your inbox with no surprises or further edits required.
What you see is the actual downloadable file-immediately editable, printable, and presentation-ready for investor meetings, board reviews, or internal planning.
You're viewing the real SoftBank BCG Matrix that becomes yours with a one-time purchase, designed by strategy experts and formatted for seamless integration into your decision-making workflow.











