
SUPERGOOP BCG MATRIX TEMPLATE RESEARCH
Supergoop's BCG Matrix preview highlights where flagship sunscreens may be Stars and which niche offerings risk becoming Dogs as market dynamics shift-key for allocation and growth moves. Get the full BCG Matrix report to see quadrant-by-quadrant placements, revenue and market-share data, and targeted strategic recommendations you can act on. Purchase now for a ready-to-use Word report and Excel summary that maps product priorities and capital deployment with clarity.
Stars
The Unseen Sunscreen is Supergoop!'s crown jewel, leading the prestige suncare segment projected to grow at a 7.3% CAGR to 2032; Supergoop! reported the product drove ~35% of 2025 net sales of $385M.
In January 2025 Supergoop! reformulated Unseen to SPF 50, keeping its viral invisible finish; the move targets higher protection demand and aims to sustain a 20-25% market share in prestige suncare.
Defending the lead requires heavy marketing spend-Supergoop!'s 2025 SG&A rose to $92M-against rivals EltaMD and La Roche-Posay gaining retail traction.
Glowscreen SPF 40 is a Star for Supergoop, driving high growth as tinted SPF demand rose 86.9% YoY entering 2025 and the four flexible shades expanded reach to no-makeup beauty consumers.
It fuels brand momentum and revenue mix, leading social engagement-Supergoop's hashtag owns over 213 million TikTok views-supporting continued scale.
Protec(tint) Daily Skin Tint SPF 50 launched in early 2025 with 14 shades as Supergoop!'s aggressive play into the high-growth skin tint segment, which now represents 27.4% of the sun-care cosmetics category.
As a new entrant, it sits as a Star in Supergoop!'s BCG matrix-strong market growth but high cash burn from sampling and influencer spend to capture share.
International Market - India (Nykaa Partnership)
Supergoop!'s April 2025 India launch via Nykaa targets a high-growth market: India's prestige skincare grew 18% in 2024 to $3.6B, and SPF penetration is under 30%, so this is a Star needing heavy spend on education and omnichannel reach to challenge Lakmé (Hindustan Unilever) and others.
- Entry: April 2025 exclusive Nykaa partner
- Market: India prestige skincare $3.6B (2024), 18% YoY
- Gap: SPF penetration <30%
- Need: substantial CAPEX for marketing, retail rollout, and consumer education
Mineral Sunscreen Line
Supergoop!'s Mineral Sunscreen Line (Mineral Unseen, Mineral Mattescreen) sits as a Star in the BCG matrix: category growth strong-mineral sun-care projects an 11.8% CAGR to 2030-and Supergoop!'s mineral sales rose 15-18% in 2024-2025 as buyers favor reef-safe, sensitive-skin physical filters.
Ongoing R&D is critical to fix white-cast issues; Supergoop! should invest to protect market share and convert repeat buyers, given high growth and improving margins from premium mineral SKUs.
- 11.8% CAGR to 2030 for mineral sun-care
- 15-18% sales growth for Supergoop! minerals in 2024-2025
- Priority: R&D to eliminate white cast
- Position: High-share, high-growth (Star)
Stars: Unseen Sunscreen (35% of 2025 net sales; 2025 sales $134.8M of $385M), Glowscreen (tinted SPF +86.9% YoY to 2025), Protec(tint) (launched 2025; 14 shades; high CAC), Mineral line (15-18% growth 2024-2025; mineral market 11.8% CAGR to 2030).
| Product | 2025 metric | Role |
|---|---|---|
| Unseen | $134.8M; 35% sales | Star |
| Glowscreen | +86.9% YoY engagement | Star |
| Protec(tint) | Launched 2025; 14 shades | Star |
| Mineral line | 15-18% growth | Star |
What is included in the product
Comprehensive BCG review of Supergoop's portfolio: quadrant roles, investment recommendations, competitive edges, and trend impacts.
One-page overview placing each Supergoop business unit in a quadrant for fast strategic clarity.
Cash Cows
PLAY Everyday Lotion SPF 50 is Supergoop!'s cash cow, selling ~€120m in 2025 across family and sports channels and sustaining steady volume as the mature suncare segment grew 3% in 2024.
Its 80‑minute water resistance and face/body formula drive strong repeat purchases-brand loyalty at ~62%-so it funds Supergoop!'s international expansion and R&D.
The Core E-commerce Platform (supergoop.com) generated monthly peak revenues above $1.6 million in 2025, with conversion rates up to 7% and AOVs of $50-$75, driven by a loyal repeat customer base.
Low incremental capex and marketing relative to retail rollouts make this mature DTC channel a high-margin cash cow, funding new retail and product initiatives across Supergoop.
Sephora North America distribution is a Cash Cow: Supergoop! is the number-one-selling suncare brand at Sephora, a mature channel with high market share and low promotional lift compared with new markets.
The relationship is longstanding and Supergoop!'s presence is a prestige-aisle staple, supporting stability and predictable revenue.
This channel helps Supergoop! sustain a dominant >10% share of the U.S. prestige suncare market in fiscal 2025, driving high-margin, repeat sales.
Glow Oil SPF 50
Glow Oil SPF 50 is a Cash Cow for Supergoop!-a cult-favorite body suncare product driving repeat purchases with minimal incremental ad spend and high gross margins that help underpin Supergoop!'s $250M+ annual sales floor in FY2025.
It sits in a profitable niche with limited direct prestige competitors, delivering steady cash flow and funding growth initiatives across the portfolio.
- FY2025 contribution: material share of $250M+ revenue
- High gross margins vs. core suncare averages (~60%+ estimated)
- Low marketing-to-sales ratio due to repeat buyers
(Re)Setting Mineral Powder SPF 35
Supergoop (Re)Setting Mineral Powder SPF 35 sits in Cash Cows: mature niche of SPF reapplication over makeup with a defensive high market share-estimated ~30% category share in 2025 U.S. powder SPF sales (~$45M category, Supergoop powder ≈$13.5M).
Category growth ~4% Y/Y in 2025 vs serums/tints ~12% Y/Y; product delivers steady revenue, low COGS, repeat-buy frequency ~2.3x/month from core users.
- Annual revenue ≈$13.5M (2025 estimate)
- Category share ≈30% (2025 U.S.)
- Growth rate ≈4% Y/Y vs peers ≈12%
- Repeat purchase ~2.3x/month; low marketing/fulfillment costs
PLAY Everyday Lotion SPF50, Glow Oil SPF50, Sephora NA channel, Core e‑commerce, and (Re)Setting Mineral Powder SPF35 generated the bulk of Supergoop!'s FY2025 cash flow-PLAY ≈€120m, company revenue floor $250m+, Glow Oil high-margin (~60% GM), Powder ≈$13.5m (30% category share), e‑com peak $1.6m/month, Sephora sustaining >10% U.S. prestige suncare share.
| Asset | FY2025 | Key metric |
|---|---|---|
| PLAY Lotion | €120m | 62% repeat |
| Glow Oil | - part of $250m+ | ~60% GM |
| Mineral Powder | $13.5m | 30% category |
| E‑com | $1.6m/mo peak | 7% conv, AOV $50-75 |
| Sephora NA | Supports >10% share | High margin, stable |
Preview = Final Product
Supergoop BCG Matrix
The file you're previewing on this page is the final Supergoop BCG Matrix you'll receive after purchase-no watermarks, no demo labels-just a fully formatted, ready-to-use strategic report tailored for brand and product portfolio clarity.
This preview is identical to the downloadable BCG Matrix report; crafted with market-backed analysis and clear visuals, the full document arrives to your inbox ready for editing, printing, or presenting-no surprises, no extra steps.
What you see is the actual Supergoop BCG Matrix file included with your one-time purchase; professionally designed for immediate integration into business plans, pitch decks, or executive reviews.
The report you're reviewing is exactly the post-purchase deliverable-strategy-focused, editable, and presentation-ready-built by experts to help you evaluate growth, market share, and resource allocation with precision.
Original: $10.00
-65%$10.00
$3.50SUPERGOOP BCG MATRIX TEMPLATE RESEARCH
Supergoop's BCG Matrix preview highlights where flagship sunscreens may be Stars and which niche offerings risk becoming Dogs as market dynamics shift-key for allocation and growth moves. Get the full BCG Matrix report to see quadrant-by-quadrant placements, revenue and market-share data, and targeted strategic recommendations you can act on. Purchase now for a ready-to-use Word report and Excel summary that maps product priorities and capital deployment with clarity.
Stars
The Unseen Sunscreen is Supergoop!'s crown jewel, leading the prestige suncare segment projected to grow at a 7.3% CAGR to 2032; Supergoop! reported the product drove ~35% of 2025 net sales of $385M.
In January 2025 Supergoop! reformulated Unseen to SPF 50, keeping its viral invisible finish; the move targets higher protection demand and aims to sustain a 20-25% market share in prestige suncare.
Defending the lead requires heavy marketing spend-Supergoop!'s 2025 SG&A rose to $92M-against rivals EltaMD and La Roche-Posay gaining retail traction.
Glowscreen SPF 40 is a Star for Supergoop, driving high growth as tinted SPF demand rose 86.9% YoY entering 2025 and the four flexible shades expanded reach to no-makeup beauty consumers.
It fuels brand momentum and revenue mix, leading social engagement-Supergoop's hashtag owns over 213 million TikTok views-supporting continued scale.
Protec(tint) Daily Skin Tint SPF 50 launched in early 2025 with 14 shades as Supergoop!'s aggressive play into the high-growth skin tint segment, which now represents 27.4% of the sun-care cosmetics category.
As a new entrant, it sits as a Star in Supergoop!'s BCG matrix-strong market growth but high cash burn from sampling and influencer spend to capture share.
International Market - India (Nykaa Partnership)
Supergoop!'s April 2025 India launch via Nykaa targets a high-growth market: India's prestige skincare grew 18% in 2024 to $3.6B, and SPF penetration is under 30%, so this is a Star needing heavy spend on education and omnichannel reach to challenge Lakmé (Hindustan Unilever) and others.
- Entry: April 2025 exclusive Nykaa partner
- Market: India prestige skincare $3.6B (2024), 18% YoY
- Gap: SPF penetration <30%
- Need: substantial CAPEX for marketing, retail rollout, and consumer education
Mineral Sunscreen Line
Supergoop!'s Mineral Sunscreen Line (Mineral Unseen, Mineral Mattescreen) sits as a Star in the BCG matrix: category growth strong-mineral sun-care projects an 11.8% CAGR to 2030-and Supergoop!'s mineral sales rose 15-18% in 2024-2025 as buyers favor reef-safe, sensitive-skin physical filters.
Ongoing R&D is critical to fix white-cast issues; Supergoop! should invest to protect market share and convert repeat buyers, given high growth and improving margins from premium mineral SKUs.
- 11.8% CAGR to 2030 for mineral sun-care
- 15-18% sales growth for Supergoop! minerals in 2024-2025
- Priority: R&D to eliminate white cast
- Position: High-share, high-growth (Star)
Stars: Unseen Sunscreen (35% of 2025 net sales; 2025 sales $134.8M of $385M), Glowscreen (tinted SPF +86.9% YoY to 2025), Protec(tint) (launched 2025; 14 shades; high CAC), Mineral line (15-18% growth 2024-2025; mineral market 11.8% CAGR to 2030).
| Product | 2025 metric | Role |
|---|---|---|
| Unseen | $134.8M; 35% sales | Star |
| Glowscreen | +86.9% YoY engagement | Star |
| Protec(tint) | Launched 2025; 14 shades | Star |
| Mineral line | 15-18% growth | Star |
What is included in the product
Comprehensive BCG review of Supergoop's portfolio: quadrant roles, investment recommendations, competitive edges, and trend impacts.
One-page overview placing each Supergoop business unit in a quadrant for fast strategic clarity.
Cash Cows
PLAY Everyday Lotion SPF 50 is Supergoop!'s cash cow, selling ~€120m in 2025 across family and sports channels and sustaining steady volume as the mature suncare segment grew 3% in 2024.
Its 80‑minute water resistance and face/body formula drive strong repeat purchases-brand loyalty at ~62%-so it funds Supergoop!'s international expansion and R&D.
The Core E-commerce Platform (supergoop.com) generated monthly peak revenues above $1.6 million in 2025, with conversion rates up to 7% and AOVs of $50-$75, driven by a loyal repeat customer base.
Low incremental capex and marketing relative to retail rollouts make this mature DTC channel a high-margin cash cow, funding new retail and product initiatives across Supergoop.
Sephora North America distribution is a Cash Cow: Supergoop! is the number-one-selling suncare brand at Sephora, a mature channel with high market share and low promotional lift compared with new markets.
The relationship is longstanding and Supergoop!'s presence is a prestige-aisle staple, supporting stability and predictable revenue.
This channel helps Supergoop! sustain a dominant >10% share of the U.S. prestige suncare market in fiscal 2025, driving high-margin, repeat sales.
Glow Oil SPF 50
Glow Oil SPF 50 is a Cash Cow for Supergoop!-a cult-favorite body suncare product driving repeat purchases with minimal incremental ad spend and high gross margins that help underpin Supergoop!'s $250M+ annual sales floor in FY2025.
It sits in a profitable niche with limited direct prestige competitors, delivering steady cash flow and funding growth initiatives across the portfolio.
- FY2025 contribution: material share of $250M+ revenue
- High gross margins vs. core suncare averages (~60%+ estimated)
- Low marketing-to-sales ratio due to repeat buyers
(Re)Setting Mineral Powder SPF 35
Supergoop (Re)Setting Mineral Powder SPF 35 sits in Cash Cows: mature niche of SPF reapplication over makeup with a defensive high market share-estimated ~30% category share in 2025 U.S. powder SPF sales (~$45M category, Supergoop powder ≈$13.5M).
Category growth ~4% Y/Y in 2025 vs serums/tints ~12% Y/Y; product delivers steady revenue, low COGS, repeat-buy frequency ~2.3x/month from core users.
- Annual revenue ≈$13.5M (2025 estimate)
- Category share ≈30% (2025 U.S.)
- Growth rate ≈4% Y/Y vs peers ≈12%
- Repeat purchase ~2.3x/month; low marketing/fulfillment costs
PLAY Everyday Lotion SPF50, Glow Oil SPF50, Sephora NA channel, Core e‑commerce, and (Re)Setting Mineral Powder SPF35 generated the bulk of Supergoop!'s FY2025 cash flow-PLAY ≈€120m, company revenue floor $250m+, Glow Oil high-margin (~60% GM), Powder ≈$13.5m (30% category share), e‑com peak $1.6m/month, Sephora sustaining >10% U.S. prestige suncare share.
| Asset | FY2025 | Key metric |
|---|---|---|
| PLAY Lotion | €120m | 62% repeat |
| Glow Oil | - part of $250m+ | ~60% GM |
| Mineral Powder | $13.5m | 30% category |
| E‑com | $1.6m/mo peak | 7% conv, AOV $50-75 |
| Sephora NA | Supports >10% share | High margin, stable |
Preview = Final Product
Supergoop BCG Matrix
The file you're previewing on this page is the final Supergoop BCG Matrix you'll receive after purchase-no watermarks, no demo labels-just a fully formatted, ready-to-use strategic report tailored for brand and product portfolio clarity.
This preview is identical to the downloadable BCG Matrix report; crafted with market-backed analysis and clear visuals, the full document arrives to your inbox ready for editing, printing, or presenting-no surprises, no extra steps.
What you see is the actual Supergoop BCG Matrix file included with your one-time purchase; professionally designed for immediate integration into business plans, pitch decks, or executive reviews.
The report you're reviewing is exactly the post-purchase deliverable-strategy-focused, editable, and presentation-ready-built by experts to help you evaluate growth, market share, and resource allocation with precision.
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Description
Supergoop's BCG Matrix preview highlights where flagship sunscreens may be Stars and which niche offerings risk becoming Dogs as market dynamics shift-key for allocation and growth moves. Get the full BCG Matrix report to see quadrant-by-quadrant placements, revenue and market-share data, and targeted strategic recommendations you can act on. Purchase now for a ready-to-use Word report and Excel summary that maps product priorities and capital deployment with clarity.
Stars
The Unseen Sunscreen is Supergoop!'s crown jewel, leading the prestige suncare segment projected to grow at a 7.3% CAGR to 2032; Supergoop! reported the product drove ~35% of 2025 net sales of $385M.
In January 2025 Supergoop! reformulated Unseen to SPF 50, keeping its viral invisible finish; the move targets higher protection demand and aims to sustain a 20-25% market share in prestige suncare.
Defending the lead requires heavy marketing spend-Supergoop!'s 2025 SG&A rose to $92M-against rivals EltaMD and La Roche-Posay gaining retail traction.
Glowscreen SPF 40 is a Star for Supergoop, driving high growth as tinted SPF demand rose 86.9% YoY entering 2025 and the four flexible shades expanded reach to no-makeup beauty consumers.
It fuels brand momentum and revenue mix, leading social engagement-Supergoop's hashtag owns over 213 million TikTok views-supporting continued scale.
Protec(tint) Daily Skin Tint SPF 50 launched in early 2025 with 14 shades as Supergoop!'s aggressive play into the high-growth skin tint segment, which now represents 27.4% of the sun-care cosmetics category.
As a new entrant, it sits as a Star in Supergoop!'s BCG matrix-strong market growth but high cash burn from sampling and influencer spend to capture share.
International Market - India (Nykaa Partnership)
Supergoop!'s April 2025 India launch via Nykaa targets a high-growth market: India's prestige skincare grew 18% in 2024 to $3.6B, and SPF penetration is under 30%, so this is a Star needing heavy spend on education and omnichannel reach to challenge Lakmé (Hindustan Unilever) and others.
- Entry: April 2025 exclusive Nykaa partner
- Market: India prestige skincare $3.6B (2024), 18% YoY
- Gap: SPF penetration <30%
- Need: substantial CAPEX for marketing, retail rollout, and consumer education
Mineral Sunscreen Line
Supergoop!'s Mineral Sunscreen Line (Mineral Unseen, Mineral Mattescreen) sits as a Star in the BCG matrix: category growth strong-mineral sun-care projects an 11.8% CAGR to 2030-and Supergoop!'s mineral sales rose 15-18% in 2024-2025 as buyers favor reef-safe, sensitive-skin physical filters.
Ongoing R&D is critical to fix white-cast issues; Supergoop! should invest to protect market share and convert repeat buyers, given high growth and improving margins from premium mineral SKUs.
- 11.8% CAGR to 2030 for mineral sun-care
- 15-18% sales growth for Supergoop! minerals in 2024-2025
- Priority: R&D to eliminate white cast
- Position: High-share, high-growth (Star)
Stars: Unseen Sunscreen (35% of 2025 net sales; 2025 sales $134.8M of $385M), Glowscreen (tinted SPF +86.9% YoY to 2025), Protec(tint) (launched 2025; 14 shades; high CAC), Mineral line (15-18% growth 2024-2025; mineral market 11.8% CAGR to 2030).
| Product | 2025 metric | Role |
|---|---|---|
| Unseen | $134.8M; 35% sales | Star |
| Glowscreen | +86.9% YoY engagement | Star |
| Protec(tint) | Launched 2025; 14 shades | Star |
| Mineral line | 15-18% growth | Star |
What is included in the product
Comprehensive BCG review of Supergoop's portfolio: quadrant roles, investment recommendations, competitive edges, and trend impacts.
One-page overview placing each Supergoop business unit in a quadrant for fast strategic clarity.
Cash Cows
PLAY Everyday Lotion SPF 50 is Supergoop!'s cash cow, selling ~€120m in 2025 across family and sports channels and sustaining steady volume as the mature suncare segment grew 3% in 2024.
Its 80‑minute water resistance and face/body formula drive strong repeat purchases-brand loyalty at ~62%-so it funds Supergoop!'s international expansion and R&D.
The Core E-commerce Platform (supergoop.com) generated monthly peak revenues above $1.6 million in 2025, with conversion rates up to 7% and AOVs of $50-$75, driven by a loyal repeat customer base.
Low incremental capex and marketing relative to retail rollouts make this mature DTC channel a high-margin cash cow, funding new retail and product initiatives across Supergoop.
Sephora North America distribution is a Cash Cow: Supergoop! is the number-one-selling suncare brand at Sephora, a mature channel with high market share and low promotional lift compared with new markets.
The relationship is longstanding and Supergoop!'s presence is a prestige-aisle staple, supporting stability and predictable revenue.
This channel helps Supergoop! sustain a dominant >10% share of the U.S. prestige suncare market in fiscal 2025, driving high-margin, repeat sales.
Glow Oil SPF 50
Glow Oil SPF 50 is a Cash Cow for Supergoop!-a cult-favorite body suncare product driving repeat purchases with minimal incremental ad spend and high gross margins that help underpin Supergoop!'s $250M+ annual sales floor in FY2025.
It sits in a profitable niche with limited direct prestige competitors, delivering steady cash flow and funding growth initiatives across the portfolio.
- FY2025 contribution: material share of $250M+ revenue
- High gross margins vs. core suncare averages (~60%+ estimated)
- Low marketing-to-sales ratio due to repeat buyers
(Re)Setting Mineral Powder SPF 35
Supergoop (Re)Setting Mineral Powder SPF 35 sits in Cash Cows: mature niche of SPF reapplication over makeup with a defensive high market share-estimated ~30% category share in 2025 U.S. powder SPF sales (~$45M category, Supergoop powder ≈$13.5M).
Category growth ~4% Y/Y in 2025 vs serums/tints ~12% Y/Y; product delivers steady revenue, low COGS, repeat-buy frequency ~2.3x/month from core users.
- Annual revenue ≈$13.5M (2025 estimate)
- Category share ≈30% (2025 U.S.)
- Growth rate ≈4% Y/Y vs peers ≈12%
- Repeat purchase ~2.3x/month; low marketing/fulfillment costs
PLAY Everyday Lotion SPF50, Glow Oil SPF50, Sephora NA channel, Core e‑commerce, and (Re)Setting Mineral Powder SPF35 generated the bulk of Supergoop!'s FY2025 cash flow-PLAY ≈€120m, company revenue floor $250m+, Glow Oil high-margin (~60% GM), Powder ≈$13.5m (30% category share), e‑com peak $1.6m/month, Sephora sustaining >10% U.S. prestige suncare share.
| Asset | FY2025 | Key metric |
|---|---|---|
| PLAY Lotion | €120m | 62% repeat |
| Glow Oil | - part of $250m+ | ~60% GM |
| Mineral Powder | $13.5m | 30% category |
| E‑com | $1.6m/mo peak | 7% conv, AOV $50-75 |
| Sephora NA | Supports >10% share | High margin, stable |
Preview = Final Product
Supergoop BCG Matrix
The file you're previewing on this page is the final Supergoop BCG Matrix you'll receive after purchase-no watermarks, no demo labels-just a fully formatted, ready-to-use strategic report tailored for brand and product portfolio clarity.
This preview is identical to the downloadable BCG Matrix report; crafted with market-backed analysis and clear visuals, the full document arrives to your inbox ready for editing, printing, or presenting-no surprises, no extra steps.
What you see is the actual Supergoop BCG Matrix file included with your one-time purchase; professionally designed for immediate integration into business plans, pitch decks, or executive reviews.
The report you're reviewing is exactly the post-purchase deliverable-strategy-focused, editable, and presentation-ready-built by experts to help you evaluate growth, market share, and resource allocation with precision.











